March 18, 2024

The Internet is ubiquitous, people worldwide use smartphones to access the Internet in Asia-Pacific countries, Africa, Latin America, America, and Europe. For the international population under thirty, social media use predominates. Overwhelmingly, America is at the forefront of social media use; those under thirty use smartphones, at least 84 percent. In emerging and developing economies, half or more of the younger adults use smartphones to access social media. Worldwide, the more educated you are, the higher your income, and the more likely you are to assess social media using smartphones.
By today’s metrics, FREAKNIK.COM should garner one-quarter of the world’s social media population within one year of ubiquitous internet use. Even lower-income economies are increasingly adopting smartphones and social media in new ways. Internationally, smartphone users use social media to view and share art, music, and culture, to express and share opinions, and to post stridently social and political views, regardless of the ideological spectrum. Interestingly, people who use social media to post about issues are more likely to see democracy as an effective way to influence policy decisions, raise awareness, change minds, and create attention to critical issues. In the past, everything was about targeting demographic numbers; that’s old school. Today’s far more productive collecting and interpreting analytical data- attitudes, values, lifestyles, motivations, opinions, dislikes, and wants – is what matters. It measures and finds macro and micro adjustments in line production, affects audience development message strategies, delivers proof of values, and offers more action options.

Today, being competitive in social media means listening to, interpreting, and reporting social algorithms (hashtags, tweets, retweets, and other insights) critical to understanding their overriding importance and meaning, whether client or audience. Social algorithm reporting enables adapting and scaling programming in response to the performance of social profiles and posts. These social algorithms can compile essential data into distinct reports for stakeholders or customers. Reports customized to target comments, visualize graphs, and chart emerging data matching individualized needs. Even its generalization can show Competitor Analysis or Strategic Brand Mentions — of what’s Happening in real-time. 
FREAKNIK.COM is coming; it is programming — Advent-guard, minimalist, guerilla, investigative, journalistic, studio, field, network, independent, stage, public, academic, and public access – addresses fresh, unscripted, outside-the-box interests—the crucial elements to making authentic, not pseudo-social media. Ingredients are universal to jazz, rhythm and blues, funk, disco, hip-hop, rap, basketball, Indigenous art, and fashion. FREAKNIK.COM, embraced by every generation and reaching every corner, will elevate the world’s truth just as FREAKNIK.COM elevated Atlanta before the nation and the world. Atlanta’s Historically Black Colleges (HBCs), its Civil Rights legacy, and the complicated true story of FREAKNIK.



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